COMMUNICATION REVIEW

COMMUNICATION REVIEW

FACULTY OF COMMUNICATION & MEDIA STUDIES

COMMUNICATION REVIEW

ASSESSMENT OF THE PERFORMANCE OF THE NIGERIAN MASS MEDIA DURING HEALTH EMERGENCIES: A STUDY OF SELECT PRINT MEDIA COVERAGE OF COVID-19

ASSESSMENT OF THE PERFORMANCE OF THE NIGERIAN MASS MEDIA DURING HEALTH EMERGENCIES: A STUDY OF SELECT PRINT MEDIA COVERAGE OF COVID-19

Abstract

This study examined the performance of the Nigerian mass media during health emergencies, with specific focus on print media coverage of Covid-19 pandemic, locally and internationally between April and December, 2020, using six selected Nigerian newspapers – The Punch, the Vanguard, the Guardian, the Nation, Daily Trust and the Sun Newspapers. This study was imperative because of the wide reach that the media have and the immense influence they wield in shaping the public opinions and actions of the populace. It is therefore exigent to find out the correlation between health emergencies and their media reportage, especially during pandemic. Generally, people depend on the media for information and enlightenment, and therefore consider the news stories from the media as a reflection of reality. So far, the study has shown that the Nigerian print media is relatively versatile in the coverage of local and international health emergencies. The study is guided by four research questions and two Mass Communication theories. These theories include Social Responsibility Media Theory and Gate Keeping Theory. The research method for the study was content analysis through the use of coding schemes. The findings of the study established that the selected newspapers frequently covered both local and foreign Covid-19 stories and placed them in prominent positions in the newspapers. Majority of the stories (30.0%) were reported as inside page stories and some other ones (20%) as opinion articles. Thus, it is recommended that Nigerian newspapers should endeavour to sustain the practice of giving adequate attention to health emergencies for frequent reportage and conspicuous paper placement to aid people’s knowledge, attitude and practice of preventive and curative measures during health emergencies and to conform with international best practices.

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